Bobby's Got The Right Idea?-_- -wow power leveling


Mark Long, CEO at Seattle, WA-based Blacklight: Tango Down developer Zombie Studios said, "I know I’ll get flamed for this, but I’m going defend Bobby Kotick here. ...

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Merging [business models of Call of Duty and World of Warcraft] makes a ton of sense when the vast majority of Call of Duty players are playing online. How is the fanbase going to respond? A man becomes learned by asking questions.If there was an MMOFPS version of Call of Duty with World of Warcraft-quality RPG elements under the hood, I’d bet it would be the biggest game in history. I’d play it. I’d play the fuck out it."

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Long, whose multiplatform $15 downloadable FPS Blacklight: Tango Down showed almost 100,000 players on Xbox Live leaderboards at the end of July, said his studio is "definitely open to the free-to-play model," which relies on microtransactions and advertising for revenue.

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"[Zombie would try free-to-play in] Asia to start, but eventually bxmnbxcfergs in Europe and North America as [the model] expands on the PC. How that works out on consoles will be up to Sony and Microsoft, but I would guess that by the next hardware cycle, free-to-play, subscription and microtransaction games will represent a significant share of overall sales."

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Gamers may have less of a problem accepting a free-to-play model, as long as it's structured around a good game. In Asia, there are free-to-play shooters, some tremendously successful, such as the SmileGate-developed CrossFire.

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In the West last year, Electronic Arts launched the free-to-play microtransaction-based Battlefield Heroes, and Nexon's Combat Arms has also been notably successful in the space in the U.S.

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Another Western-derived free-to-play FPS is Mesquite, TX-based id Software's Quake Live, whose open beta began in January last year. Just this week, id announced "premium" and "pro" subscriptions for $1.99 and $3.99 a month (billed annually), respectively, depending on desired features and game modes. A little knowledge is a dangerous thing.The game, which also derives revenues from advertising, still offers a large amount of maps and online multiplayer for free.

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id is currently working on the large-scale shooters Rage and Doom 4. Steve Nix, id's director of business development, said that any one business model isn't going to completely replace another. That goes for online-centric genres beyond shooters.

"We live in a world full of smart game developers serving fractured markets with disparate preferences," he said. "Therefore, new revenue models will continue to emerge and spread across borders."xll

Good luck!

Editor: DoterLiLi

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